Retro Pac-Man celebrates Adshel expansion

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AUCKLAND, Today: Adshel has completed its digitalisation strategy, expanding the Adshel Live network with the deployment of an additional 60 screens, taking the national digital roadside network to 283 screens. To celebrate, the company has introduced a retro web browser game designed for agency people (scroll down for the details).

Building on the existing national footprint, Adshel Live now delivers in excess of 4 million contacts (DTVs) per day, across Auckland, Hamilton, Wellington, Christchurch and – most recently – Tauranga, New Zealand’s fifth largest city.

Maintaining the premium output of the Adshel Live network, all new locations feature state-of-the-art 75-inch, ultra-high definition screens capable of 4K content.

Head of marketing & partnerships Elaine Gibbons said: “To celebrate, Adshel has launched a retro Pac-Man style game, Ad-Man: Adshel Live Site Hunt, for agencies and marketers to play for nostalgia, a bit of fun and with the chance to win big.

“We’re offering agency people $5000+ in prizes, including a weekend escape to Queenstown for two people.”

Ad-Man: Adshel Live Site Hunt is a web browser game, where participants move around maps of New Zealand cities, finding virtual Adshel Live sites to collect points. The player must pass through all Adshel Live sites and avoid being caught by an ‘enemy’ character who can end their chance of moving onto the next level.

To be in to win, the player will want to pass through as many Adshel Live sites as they can in a row. There will be a leaderboard showing the top 10 scores, and the player who tops the leaderboard at the end of the promotion will be the winner of the Queenstown weekend escape.

All players will have the chance to win daily, with various vouchers available for the taking.

The promotion concludes on Sunday 11.59pm, 4 November.

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