Reverse sexism claim bites new agency

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The beginnings of a revolt have emerged against the (unavoidably) sexist nature of an image circulated widely around the media by new Auckland agency Socialites – a pic of the agency’s action team of four eye-catching blondes plus their client (also a blonde).

“I love it how there’s a massive trend to have a balanced gender workplace,” one (unidentified) agency type wrote. “But not at Socialites. They need to be called out.”

M+AD chose to run a pic of agency head Wendy Thompson here


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