Visceral Sense

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AUCKLAND, Wednesday: Northcote Point-based shop Rise & Shine PR has won a pitch to be appointed NZ PR agency for leading Australian personal and home fragrance brand Glasshouse.

There was no incumbent agency in NZ. Glasshouse has launched their e-commerce and 3PL here so Rise & Shine PR will be introducing them to NZ media and influencers to help grow awareness locally.

The Rise & Shine team will provide strategic communication solutions and local industry insight to help strengthen awareness for the brand and new e-commerce offering.

“We are delighted to announce Rise & Shine PR as our agency partner in New Zealand,” said Glashouse Fragrances brand manager Florence Deane.

“The team’s experience coupled with their strategic and digital PR nous made them a great choice to help promote our e-commerce offering, and ignite the flame for our brand among Kiwi consumers.”

“We look forward to sharing founder Nicole Eckels’ belief in the power of fragrance to transform the everyday and everymood.”

Part of the Sapphire Group, Glasshouse Fragrances have been available in NZ through ‘select stockists’ for several years. In late 2020 they launched an e-commerce platform and local 3PL warehouse.

They say they are now in a pivotal stage of growth including global expansion which is championed by the brand’s founder, entrepreneur, fragrance aficionado Nicole Eckels.

Female-led brands
Rise & Shine director Luci Marshall said the agency is proud to work with empowering female-led brands. Glasshouse Fragrances fits this remit perfectly.

“Glasshouse founder Nicole Eckels created the fragrance house in 2006 from a spark of imagination and a belief in the power of fragrance to transform the everyday and everymood.

“We look forward to sharing her story, vision, and product innovation.

“New Zealand can expect to be enthralled as they discover the exhilarating world of Glasshouse Fragrances’ visceral scents that transcend the everyday.”

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