AUCKLAND, Monday: Indie creative agency Big Communications has launched a new RNZ National campaign which aims to drive increased listenership in the Auckland region.
RNZ head of audience strategy Stephen Smith said: “In producing and distributing news and information content across a range of platforms funded by the public, we have a responsibility to let the public know that it is available to them, and where they can find it.
“This campaign reminds Aucklanders that 101.4 FM is the frequency for NZ’s independent public service broadcaster.”
“This campaign reminds Aucklanders that 101.4 FM is the frequency for New Zealand’s independent public service broadcaster.”
The campaign has been launched on a number of key outdoor and digital placements. Big will handle campaign management, creative and production. Media will be out of Auckland indie media shop Together.
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