RNZ still plays leading role in thriving NZ radio market

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New nationwide GfK radio audience measurement figures relating to the 12-month period to 7th April 2018 have just been released. They show 636,600 New Zealanders or 15% of the population, are tuned in to RNZ radio stations in an average week.

Among all radio stations in New Zealand, RNZ National has a station share of 10.8 % and a cumulative audience of 569,400 listeners. And RNZ Concert has a weekly cumulative audience of 145,800 people or 3.4% of the 10-plus population.

The network’s flagship Morning Report news programme reaching 424,400 listeners or 10% of all people aged 10 plus.

RNZ head of radio and music David Allan said the strength of RNZ radio networks enhanced the broadcaster’s overall position in a dynamic New Zealand media market.

“Partnerships with Fairfax, NZME, MSN, TVNZ and Bauer have added new audiences.”

“RNZ National continues to lead from the front with key programmes performing strongly in their time slots,” he said. “These audiences provide an excellent foundation for RNZ to broaden its reach as it expands services in a rapidly evolving multimedia environment.”

Over the same period, more than 570,000 users accessed the RNZ website every week, more than 160,000 video streams took place on RNZ platforms every week, and partnerships with major media organisations, including Fairfax, NZME, MSN, TVNZ and Bauer, have added new audiences and extended the reach for RNZ content over the past 12 months.

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