Robot takes over news site

Editor TVCs, News Make a Comment

The new Electrolux Pure i9 took over NZ Herald homepages again last week, courtesy of a collective led by Daniel Piper of SME Marketing, by cleaning-up stories of the day and clocking up thousands of click-throughs. 

A new series of tvcs have also recently launched promoting the world’s most sophisticated robotic floor cleaner, fronted again by Swedish man in New Zealand, Filip.

The tvc approach follows the success of the 2017 Electrolux vacuums campaign which introduced the lovable Swede to Kiwi audiences. 

Electrolux introduced the first ever robot vacuum nearly 20 years ago, with many years of refinement and development going in to this next model.

Catering to time-poor professionals and gadget fans, the Electrolux Pure i9 uses 3D Vision to map and remember rooms, smartly detects objects and edges, and is programmed and controlled by app.

It won’t suck up your socks, knock over your wine, or upset your pets.


Clients: Alan Dalton, GM Electrolux Home Care & Small Domestic Appliances and Sandy Hitchcock, National Sales Manager Electrolux NZ
Agency: 3rdeye
Strategy and Account Director: Daniel Piper SME Marketing
Creative Directors: Guy Johnson and Phil Parsonage via 3rdeye
Produced by: Sam McCauley through Flying Start and directed by Chis Clark
Media: Bespoke Media
Web design: Hatch

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