East Auckland indie Rainger & Rolfe has crafted a new Auckland Zoo campaign to promote Bug Lab – a spectacular, immersive and interactive exhibition opening at the zoo on Wednesday 20 December.
“When Weta Workshop and Te Papa join forces to develop an exhibition like no other, you know it will be something special,” says R&R managing partner Ant Rainger.
Bug Lab originally wowed crowds at Te Papa before travelling to Melbourne Museum. Now it’s Auckland’s turn.
Bug Life features larger-than-life 3D bug models within four magical chambers – visitors get to not only see the world the bugs built, but be part of it. Every bug has a secret and the visitor’s challenge is to discover that secret.
“Precision flight, mind control, swarm intelligence … bugs did it all first, and they’re still doing it. Better.”
“So how to promote an exhibition with such wow factor? We wanted to do something around the city that would reflect the scale and impact of the bugs in the exhibition and complement the amazing campaign material Te Papa and Weta had already created,” said Auckland Zoo head of marketing & comms Jooles Clements.
“When Rainger & Rolfe proposed that the bugs could take over the city we knew it would be great. Everyone has worked tirelessly to develop a stunning series of activations that highlight each of the unique qualities that make our bugs special.
“One is a giant 9×9 metre glow-in-the-dark spider web at Silo Park. In addition we have further bug activations popping up all over Auckland. So keep an eye out,
“Precision flight, mind control, swarm intelligence … bugs did it all first, and they’re still doing it. Better. What would the future look like if humans could match their brilliance?”
Bug Lab runs at Auckland Zoo till mid-2018.
Credits: Rainger & Rolfe, Rollercoaster, Panuku, Empire Electrical, InMotion.
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