R&R expands

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AUCKLAND, Tuesday: Following a period of unexpected growth “and a great string of recent wins”, Rainger & Rolfe has announced the appointment of Abbe Hale as new GM.

R&R managing partner Ant Rainger said: “Abbe Hale is an extraordinary talent and has worked as a global business and agency lead on some of the world’s largest global brands and agencies across Europe, US and Asia.

“She joins us after helping to establish the Singapore office of Forsman & Bodenfors where she ran the global business for P&G client SK-II, and delivered hugely ambitious work across the region for Gojek.


“When I returned home to NZ, I found in R&R an agency with a vision.”

“Prior to this, she was the business lead across the Global Fonterra account for the BBDO Network. She also worked in New York and London at both BBH and Anomaly on accounts like Nestle, Coca-Cola and Diageo.

“This is hugely exciting, especially for our clients. Abbe will immediately bring wonderful FMCG experience, insights, a global perspective and a passion for breakthrough ideas that build brands and make a significant difference.

“To say we are looking forward to the next chapter at R&R with Abbe playing a key role is an understatement.”

Abbe Hale said: “The opportunity is also a special one. When I returned home to NZ, I found in R&R an agency that is going from strength to strength and are a really talented bunch of people with a vision which feels exactly right for creating true value and breakthrough work for our clients.

“I’m so excited to see what magic we can create.”


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