Rugby was the winner

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AUCKLAND, Today: Special Group NZ created a simple graphic may-the-best-team-win execution for Guinness to craft a press, street poster and digital campaign to ramp up the drama before Saturday’s knockout quarter-final Ireland and the all-conquering ABs.

Special’s Tony Bradbourne said: “Sadly, Ireland were bitterly disappointed, but hopefully we’ll all be able to raise a pint to a great game of rugby.”





Client: Lion
Category Marketing Director: Adrian Hirst
Senior Brand Manager: Simon Warren
Assistant Brand Manager: Sophie McLeay
Assistant Brand Manager: Rory Kvalsvig
Agency: Special Group
Executive Creative Director: Gary McCreadie
Head of Strategy: Rory Gallery
Account Manager: Jack Close
Copywriter: Karl Fleet
Illustration: Toby Morris

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