RUN gets ugly

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It takes a creative agency, a simple idea and a name change to turn a room full of beautiful people ugly. Clients old and new, media, suppliers, partners, friends and family were invited via letter-pressed invite and microsite weve to celebrate RUN’s official launch event at Ponsonby Social Club last night.

RUN is the mid-town Auckland agency formerly known as Designstein.

Not conforming to the standard event format where wide-eyed models and industry giants pose beautifully for the paparazzi, the agency decided to articulate their name change with a popular face-swapping app technology, making the really photogenic crowd really ugly.

The food was great, the drinks were flowing and the whole thing went off without a hitch – except for one client who ended up at the Ponsonby Bowling Club, where another party was happening in the car next to them.

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