Saatchi launches Okana natural skincare brand

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AUCKLAND, Today: Saatchi & Saatchi has launched new Kiwi skincare brand Okana, with The Joy of Less campaign that will run across print, digital and radio. The agency has also created a website for the entirely e-commerce business

Founder Vibs Amin said: “Okana products use high-quality, natural ingredients to simplify the daily skincare routine. Using fruit, vegetables and natural oils, they create skincare products so healthy, you can actually eat them.

The Joy of Less encapsulates Okana’s philosophy of simplified skincare that gives your skin only what it needs and nothing it doesn’t.”

“We’re so happy with how the agency has captured the essence of the brand.”

Amin, created the brand after lifelong skincare problems that she says were exacerbated by chemical-based skincare ranges. This led her to create her own skincare range from her kitchen table – a home-based family enterprise that has rapidly grown into a hugely successful online beauty business.

“We’re so happy with how Saatchi & Saatchi has captured the essence of the brand and we’re excited to see what comes next,” she said.

Saatchi CCO Toby Talbot said: “Vibs’ story was incredibly inspiring to us.

“The fact that she created these formulas herself and already has a significant following suggests that this is going to be a great success. Okana is a classic story of Kiwi ingenuity and we’re proud to support them on this incredible journey.”


Client: Okana
Creative Agency: Saatchi & Saatchi New Zealand
Production Company: Match Photographers
Photographer: Aaron McLean
Stylist: Fiona Smith
Retouching: Studio SixtyFour
Audio: The Coopers

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