Saatchi NZ pioneer dead at 70

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Adman/broadcaster/musician/producer Dale Wrightson died aged 70 in Auckland on Tuesday after a two-year battle with illness.

In a long career, he worked as a senior executive at J Inglis Wright and helped set up Campaign (the agency that eventually became Saatchi & Saatchi) and his own indie shop, Calypso. He was also lead guitarist in The Corvairs band.

In 1989 he was involved in the advertising and marketing launch of new arrival TV3.

In 1993, with partners, Wrightson set up Max TV, a venture that had genuine street credibility, and in 1994 he set up his own music channel, Juice TV.

Early in 1997 Wrightson helped the original Maori TV pioneers set up their transmission, housing them next to Juice. Also in 1997, Murray Thom had won the rights to set up Personalised Plates in New Zealand and Wrightson created their launch advertising.

Dale Wrightson retired from day-to-day business in 2007, with wife Gillian and he leaving Juice TV in the capable hands of their kids, Daniel and Katie.

His funeral – bound to be a very lively affair – is being held at Mantells- On-The-Water, Westhaven Drive at 3pm today.

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