Saatchi wins ANZ sponsorship projects

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Saatchi & Saatchi has won the ANZ Bank’s sponsorship business, which became available when True picked up the ASB brand account, bringing to an end its partnership with ANZ. There was no pitch.

ANZ general manager of brand & marketing Astrud Burgess says the bank’s sponsorship management will continue on a project basis. TBWA and PHD will continue to be ANZ’s lead agencies.

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