AUCKLAND, Monday: Saatchi & Saatchi NZ has created a new campaign for Chorus, highlighting the” incredible potential and future capacity” of the Chorus fibre network.
Chorus marketing head Karren Harker said: “New is often assumed to be better so our challenge is to help Kiwis understand that something that has taken over a decade to build is still, hands down, the best choice. This new campaign, timed to support the Big Fibre Boost – our largest-ever performance upgrade for NZ fibre customers – reinforces the near-limitless potential of NZ’s fibre network.”
“The campaign launched on Sunday and will run across broadcast television, online video, OOH, radio, digital and social.”
Saatchi & Saatchi CCO Steve Cochran said: “We’re proud to share and celebrate the continuing Chorus story – now one of the world’s best fibre networks, not just today, but for future generations. It truly is bigger than we can imagine.”
Saatchi & Saatchi ECD Corey Chalmers said: “It’s been so much fun going back to the world we started building in last year’s campaign.
“Most people aren’t aware how big a deal the Chorus fibre network is for New Zealand, and its truly massive capability. We felt an epic approach was best, but in a typically Kiwi, not entirely serious way.”
The campaign launched on Sunday and will run across broadcast television, online video, OOH, radio, digital and social.
Creative Agency: Saatchi & Saatchi NZ
Media Agency: FCB Media
Production company: Flying Fish
Director: Gary John
Executive Producer: Sam Attenborough
DOP: Andrew Stroud
Post / VFX: Mandy / Studio Local
Audio & Music: Liquid Studios (Craig Matuschka, Peter van der Fluit)
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