Samsung launches the Galaxy S9

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Samsung has launched its latest flagship devices, the Galaxy S9 and S9+ with a demo event on Auckland’s Waterfront. The Cloud played host to Samsung’s 5 Second Launch where guests were able to witness what PR shop Acumen calls “a truly unique launch experience”. Colenso orchestrated the launch, and released its new demo film, out of Flying Fish.

To showcase the new camera and demonstrate the key features of the devices, including its slow-motion prowess, guests watched a five second visual stunt full of colour and movement. Galaxy S9 smartphones fell from the sky into giant martini glasses, jelly flew through the air, confetti popped and break dancers got into their groove, all in five seconds.

The footage was captured on 25 Galaxy S9 smartphones, set up at different angles to capture all the fanfare. The content was then replayed back to guests to marvel at, all in slow-motion highlighting the smartphones’ low-light functionality. If you blinked – you would have missed it, but the new Galaxy S9 made sure that guests didn’t miss a moment.

“Equipped with an impressive camera that captures 960 frames of slow motion video per second, Samsung has reimagined what a smartphone camera can do,” the Acumen release said.

The Galaxy S9 and S9+ smartphones start from RRP$1399 and are available in stores now.

Colenso, as usual, did not supply a credits list.

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