Samsung shoots global S6 launch campaign

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Samsung has shot three TVCs to launch its new Galaxy S6 phones globally. The S6 becomes available in NZ in April, but it’s not yet clear if the company will also devise a local campaign.

There’s three videos so far – a 2m 24sec Official Introduction (that’s it, above) and 2 x 60sec spots:

The producer and agencies have not been indentified – but a 2014 Galaxy global campaign came out of London-based TVC producer Somesuch & Co, and UK agency Bates Chi & Partners.

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