Freemans Bay independent agency Republik are cheerfully slapping themselves on the back after receiving an invite from the International Echo Awards to present the agency’s Fuji Xerox Wide War One campaign at this year’s awards show in San Diego on October 27.
This is the same campaign that won three Golds at this year’s NZ DMAs, and made the finals at the AMES Awards in Singapore. The Echoes are the preeminent Direct Marketing awards globally.
“We received notification a week ago advising that we had achieved finalist status at the event,” said Republik CD Andrew Sims. “Karen Rice Gardiner of the DMA International Echo Awards board of governors then contacted us with an invitation to present the campaign at the DMA 2014 Fast Forward Session – one of only three campaigns to be showcased.
Karen Rice Gardener said: “Your campaign captivated the Echo judges. Your ingenuity, your marketing acumen and your flawless execution of the concept won our admiration. So much so, that we wanted to share your campaign with all of the DMA2014 conference attendees in a featured showcase Fast Forward session.”
Wide War One was a fully personalised, dimensional DM piece created to promote specialist high-end, wide-format digital printing and finishing equipment. Recipients responded via an online portal where they could personalise their own WWII fighter planes, which were then downloaded and printed digitally onto specially imported balsa wood. These planes were then collected at the launch event and flown to compete for prizes.
“This DM piece has exceeded Fuji Xerox’s sales targets and delivered an impressive ROI, so it’s nice to be enjoying success on the awards circuit,” Sims said.
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