School Road & Stuff team up

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AUCKLAND, Today: NZ-owned magazine publisher School Road has confirmed a content-sharing agreement with news site Stuff.

The partnership will see content originating in School Road Publishing’s portfolio of magazine brands also appearing online at, expanding the reach of the titles, as well as increasing the offering of reliable and engaging lifestyle journalism available to Kiwi readers.

School Road was born in the wake of Covid-19 and over the past three months has successfully launched four independent magazines …

  • Woman, a fortnightly print and digital magazine about NZ women, is helmed by Sido Kitchin, seven-time winner of the Women’s Magazine Editor of the Year title and twice Supreme Magazine Editor of the Year.  
  • Haven, a new monthly home and living magazine edited by celebrated lifestyle journalist Vanessa Marshall.
  • Thrive, a monthly wellness magazine edited by Wendyl Nissen, who is also the author of 10 books, mostly about living a chemical-free, wholesome and back-to-basics lifestyle.
  • Scout, a domestic travel magazine edited by Sarah-Kate Lynch, who has published 12 best-selling books, edited the New Zealand Woman’s Weekly, won awards for her columns and TV shows and spent the last nine years as Travel Editor of NZ Woman’s Day.

“Stuff will share stories & video from all four magazines, housed under Stuff’s Life & Style & Travel verticals.”

Stuff will share a selection of stories and video content taken from all four magazines and they will be housed under Stuff’s Life & Style & Travel verticals.

Sido Kitchin, who’s also School Road’s group publisher, said: “Sinead Boucher and the team at Stuff have been hugely supportive of our new magazine brands since we launched in October, and we are proud to form a content partnership.

“Stuff has the largest online audience in New Zealand and is ideally placed to help us extend the reach of our lifestyle content. With our four magazine brands, we love to tell NZ stories and Stuff is the perfect platform to share our content to the widest audience.”

Stuff editorial director Mark Stevens ssaid: the School Road stable of magazines is an ideal fit for Stuff. “It’s heartening to see two New Zealand media companies collaborating to bring quality lifestyle content to the widest possible Kiwi audience. We’re thrilled to be working with a brand new homegrown publishing house,” Stevens says. “The calibre of stories from Sido’s team is top class and it’ll be an exciting addition to the mix for Stuff’s travel and lifestyle audience.”

The content sharing is set to commence this Friday.

School Road Publishing is based at Stanley St, Auckland

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