WANAKA, Saturday: Otago-based marketing communications consultancy Scope Media and leading Kiwi renewable energy company solarZero have this week launched a campaign to highlight the importance of solar for future generations. Parnell indie Rainger & Rolfe assisted with creative duties.
solarZero – the first Toitū (holistic) climate positive certified energy company – is gifting a free 20-year solar energy service to one deserving community organisation as part of its inaugural Solar Futures competition. The prize equates to cheaper energy bills for the winner and access to a solar service valued at $45,000.
Paid Media is NZME, MediaWorks, Wanaka Sun, The Messenger, Wanaka App and QT magazine. The campaign also includes paid social media and media relations.
The campaign runs for six-weeks and finishes on 10 August.
solarZero marketing lead Nicki Smith said: “Working in partnership with Scope Media, the company carefully considered more than 20 community groups and sports clubs in the Upper Clutha before confirming St John Wānaka, Upper Clutha Rugby Club, Wānaka Cricket (Luggate Albion Cricket Club), Dance Wānaka and Hawea Playgroup as the five eligible finalists. These five finalists are firmly focused on a brighter future for locals and are ready and able to embrace the benefits of solar.
“The organisation that receives the greatest number of votes from the public by August 10, via an online voting platform, wins the free 20-year solar energy service – complete with access to a 16-panel solar system and battery storage.
“Paid Media is NZME, MediaWorks, Wanaka Sun, The Messenger, Wanaka App, QT magazine, and paid social media.”
“At solarZero, we take our responsibility towards positively impacting our planet seriously, so to be able to provide future generations with clean, renewable and reliable energy – to one deserving organisation for free – is significant for us.”
Scope Media managing director Celia Crosbie says the team drew on extensive market research insights to find out what resonated with the community for this particular campaign.
“A major priority for solarZero was to extend goodwill back into the community, so a 20-year solar prize to a deserving organisation was the perfect solution,” she said.
“It also means that the benefits of clean, affordable, renewable solar energy can be shared at a hyper-local level via word of mouth, social media, EDMs, flyers or activations driven by the finalists. You’ve got to be in to win – and the most engaged group comes away with a pretty incredible prize that ultimately supports this generation of locals, and the next.”
The campaign also coincides with a significant investment by solarZero into Wānaka – with the introduction of a new office, local sales team and installation technicians.
This will be supported via Scope Media undertaking media relations and stakeholder relations in the coming weeks. Scope Media has also managed the paid media buying in the lead up to the Solar Futures competition.”
Client: solarZero: Nicki Smith, Liesel Rowe
Agency: Scope Media: Celia Crosbie, Steph Johnstone, Aspen Bruce, Monique Wijnen, Rebecca Williamson
Creative: Rainger &Rolfe, solarZero
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