Sealord hooks Sydney digital agency

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Sealord has appointed Sydney-based STW digital shop The White Agency as its digital lead on both sides of the Tasman, joining a NZ agency roster headed by Ogilvy & Mather and Starcom.

“Sealord is New Zealand’s best known seafood brand and we are looking to continue enhancing our brand on home soil whilst building a much stronger presence in the Australian market,” said Sealord Group digital marketing manager Jenny Hardman.

“We were looking for a full-service digital agency that understood the whole digital ecosystem and was able to combine strategic insight, technical know-how and creative idea generation for execution across New Zealand and Australia. The White Agency delivered on all these fronts.”

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