AUCKLAND, Today: Following judging by 38 senior public relations and communications practitioners, the Public Relations Institute has announced 25 finalists in the 2019 annual industry awards.
Guinness salutes NZ Rugby via Special Group
AUCKLAND, Friday: Guinness have given a nudge and a wink to the passionate sporting rivalry between Ireland and New Zealand in a new campaign launched today via Special Group.
NZ print sector slams training revamp
AUCKLAND, Today: PrintNZ, the body that represents New Zealand’s printers, packaging and visual communication industries, has joined a groundswell of concern over the Government’s proposed major revamp of the vocational education and training sector.
Love at first bite
AUCKLAND, Today: Working with ice-cream maker Ben & Jerry’s agency PHD, the Phantom Labs team came up with bespoke Super Frames that have giant bites taken out of them.
Rebranded Adshel grows oOh! portfolio
AUCKLAND, Monday: oOh! Media has extended its network reach, following the integration of Adshel’s 1600 street furniture assets into the business. The company has also re-branded the Adshel assets to the oOh! brand in New Zealand.
Asahi Super Dry Unveils Surreal New World in latest campaign via The Monkeys
In a category often diluted with stories of mateship, Asahi Super Dry needed to create a new wave of energy to break through to premium beer drinkers in its latest campaign, ‘Enter Asahi’.
Christy Peacock departs TBWA Auckland
AUCKLAND, Thursday: TBWA\NZ ECD Christy Peacock has resigned from his position and is to depart the agency after three years. He’ll now return to Australia for his children’s education.
NZ-commissioned book aims to unlock the power of brand building
The Comms Council has released Why Aren’t we Doing This? How long-term brand building drives profitability, a book written by UK strategist Peter Field, urging marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
Future tradies & Anzac musos create ad disguised as music video
AUCKLAND, Today: Got A Trade! and Ogilvy NZ have created a new way for young people to find their careers – an interactive music video by New Zealand band The Hype Men starring Elroy Finn & Jimmy Metherell, featuring EJB.
Saatchi fuses sound & animation in ‘groundbreaking’ campaign
Saatchi & Saatchi has created a groundbreaking campaign for client Bay Audiology that uses the fusion of sound waves and animation in a totally new way. Saatchi’s production partners were Starcom, Flux and Liquid.
