AUCKLAND, Today: Got A Trade! and Ogilvy NZ have created a new way for young people to find their careers – an interactive music video by New Zealand band The Hype Men starring Elroy Finn & Jimmy Metherell, featuring EJB.
Saatchi fuses sound & animation in ‘groundbreaking’ campaign
Saatchi & Saatchi has created a groundbreaking campaign for client Bay Audiology that uses the fusion of sound waves and animation in a totally new way. Saatchi’s production partners were Starcom, Flux and Liquid.
Stand by, caller
Maureen Sinton (BA, MCS, AUT) is a PhD student at Auckland University of Technology. She is a former prominent talk radio producer, television producer, and television programmer. Her research interests include talk radio and public service radio. She agreed to a short interview with M+AD Daily …
It’s all smiles at Lumino, Special and Eight
Special Group has created a new Smile Guide campaign for Lumino the Dentists, featuring a 30-second tvc directed by Jamie Lawrence, created by Special Group. And, unlike the usual dental ad, it’s droll, dry – and seriously funny.
VMO unveils market-first large-format office tower screen
Leading NZ office tower network VMO has unveiled an impressive 3.5 square metre large-format digital screen in the heart of Auckland’s CBD, which GM Gordon Frykberg says is a market-first for office tower advertising.
Little Giant & Pead launch calocurb
Auckland based digitally-led creative agency Little Giant, Linked by Isobar has worked with Pead PR to launch weight-management product calocurb to the New Zealand market, with reports of “fantastic” sales results to date.
oOh! panels now dispense fragrances
NZ shoppers are being treated to a fragrant sensory experience when they interact with Ti Ora’s specially built oOh!media retail panels as part of an out-of- home campaign to showcase three of its tea flavours.
Ybrand shoots GridAKL campaign
Auckland-based brand consultancy YBrand has unveiled a partnership with GridAKL – part of the innovation precinct in the Wynyard Quarter – to launch a campaign celebrating New Zealand innovators, entrepreneurs and people who build things “From Scratch”.
Ponsonby chills out for summer
It’s all downhill now till summertime arrives – peak time for cooling drink products. And the people behind Almighty Juice and Phantom have been quick off the mark with some startling outdoor displays.
Adshel unveils ‘the next evolution’
Following the launch of Adshel Live Unbundled, Adshel says it continues to drive the next evolution in digital out-of-home by introducing Reach Builder, a new campaign delivery method offering advertiser’s even greater audience reach across the entire Adshel Live network of 250+ screens.
