SAN FRANCISCO, May 26: Google is to use billions of credit card transactions in an effort to prove that ads shown to users are driving purchase – even in offline stores – in a move that has sparked criticism for its impact on user privacy.
Arrivals & Departures: Latch exits TVNZ, replaced by Slater & Shaw, Sweet Shop signs star US director
TVNZ ceo Kevin Kenrick has announced the appointment of Cate Slater as director of content and Andrew Shaw as deputy director of content.
The role of mobile in the path to purchase
By Nikki Quail, founder/MD at Fresh Focus: The subject of mobile in the path to purchase emerged as a common theme in the conversations Fresh Focus has been having while presenting the Adtech-funded report: Behind the Device.
Arrivals & Departures: Senior management changes at Raydar
Clemenger Group NZ has unveiled senior management changes at the group’s leading shopper marketing agency, Raydar. CEO Darryl McClay will step down from his role on Friday 30 June, while managing director Troy Fuller will step into the ceo role effective the next day (Saturday 1 July).
NZ tvc music writer Greg Johnson makes a Noise in the US
Award-winning Kiwi songwriter/recording Artist Greg Johnson has launched his new soundtrack production company Tropical Noise, in Santa Monica California – where he has been based since 2002. He continues to foster his long relationship to the music/TVC business in NZ.
OMD nixes Spark pitch claim
An email tipoff led M+AD down the garden path in yesterday’s coverage of PHD’s acquisition of Spark’s $40 million advertising business.
Arrivals & Departures: GM exits Freeview, Sky team grows, Marketo taps COO
Freeview has announced the pending departure of its long-serving general manager, Sam Irvine, who is leaving in March to take up the role of chief operating officer at Isthmus Group.
AI impact greater than social media?
European ad/marketing news site Warc is predicting that in 2017, Artificial Intelligence (defined as the ability of computers to take on tasks that have previously required human intelligence to complete, such as speech recognition or interpreting data) will have a greater impact on marketing & advertising than the impact of social media.
Behind the device – success in a mobile-first world
This article was written for M+AD by Nichola Quail, of Auckland-based research collective Fresh Focus: Decoding the NZ mobile consumer looks beyond the technology to uncover the motivations, attitudes and behaviours of the many people in New Zealand who are now living ‘smart lives’.
Digital revolution reshapes Les Mills
Les Mills International’s immediate goal is to make the most of its advertising spend to help support its growth into the consumer market globally – and to deliver the right marketing message to the right customer segments at the right time. Bradley Moore, the company’s Auckland-based chief digital officer, talked about the transformation to M+AD …
