Boyd Public Relations managing director John Boyd has established a PR and communications scholarship at his old school, Southland Boys’ High, in Invercargill.
No stone unturned at NZ Research powwow
The Research Association has unveiled four keynote speakers for its upcoming RANZ conference in Auckland. They are AUT Marketing Professor Roger Marshall, Data Futures Partnership chair Dame Diane Robertson, APAC Research Now vice-president Elizabeth May, and social influence marketing agency Bloggers Club ceo Spencer Willis.
Global digital growth will pass TV in 2018 – DAN report
Digital’s share of total media global spend is predicted to reach 37.6% in 2018, versus 35.9% for television, according to a new DAN report.
AUT Business School taps Fresh Focus
Auckland-based research collective Fresh Focus has been selected as a finalist in the 2017 AUT Business School Excellence in Business Support Awards.
Google tracks credit cards to prove ads work
SAN FRANCISCO, May 26: Google is to use billions of credit card transactions in an effort to prove that ads shown to users are driving purchase – even in offline stores – in a move that has sparked criticism for its impact on user privacy.
Arrivals & Departures: Latch exits TVNZ, replaced by Slater & Shaw, Sweet Shop signs star US director
TVNZ ceo Kevin Kenrick has announced the appointment of Cate Slater as director of content and Andrew Shaw as deputy director of content.
The role of mobile in the path to purchase
By Nikki Quail, founder/MD at Fresh Focus: The subject of mobile in the path to purchase emerged as a common theme in the conversations Fresh Focus has been having while presenting the Adtech-funded report: Behind the Device.
Arrivals & Departures: Senior management changes at Raydar
Clemenger Group NZ has unveiled senior management changes at the group’s leading shopper marketing agency, Raydar. CEO Darryl McClay will step down from his role on Friday 30 June, while managing director Troy Fuller will step into the ceo role effective the next day (Saturday 1 July).
NZ tvc music writer Greg Johnson makes a Noise in the US
Award-winning Kiwi songwriter/recording Artist Greg Johnson has launched his new soundtrack production company Tropical Noise, in Santa Monica California – where he has been based since 2002. He continues to foster his long relationship to the music/TVC business in NZ.
OMD nixes Spark pitch claim
An email tipoff led M+AD down the garden path in yesterday’s coverage of PHD’s acquisition of Spark’s $40 million advertising business.
