Eighty percent of Kiwis using Facebook are connected to a small-medium business, according to new data from the social networking site. Now Facebook is introducing new features to help SMBs manage communications with customers.
NZ shopper marketing in focus
Clemenger Group’s specialist’ shopper & retail communications agency Raydar has launched Shop Window, a comprehensive study into the New Zealand shopper.
Construction gremlins roundup
justONE has created a new online game for Winstone Wallboards, targeted specifically at Kiwi builders.
Digital Darwinism – a fool’s paradise
Companies with greater digital capabilities are able to convert sales at a rate 2.5 times greater than the norm, writes Graham Christie, the CCO/partner of Auckland & Sydney-based APAC-wide mobile marketing outfit Big Mobile Group in the company’s latest Mobile Hub report. Read on …
Saatchi unveils new Defence Force campaign
The New Zealand Defence Force launches a new recruitment campaign this week, aimed at attracting clever, agile New Zealanders to a career with the Navy, Army and Air Force to fill skill gaps and identify future leaders.
M+AD interviews Microsoft’s Steve Clayton on the ancient art of storytelling + our new flag and his NZ vacation
On a rare trip to New Zealand this week to attend the Microsoft Ignite conference – the geekiest show on earth – currently running at Sky City, Microsoft’s UK-based creative director and MS Global Image team general manager, Steve Clayton, took the time to chat with M+AD.
TVNZ restructures, axes 30 staff
TVNZ is following a similar restructuring path to MediaWorks TV, with ceo Kevin Kenrick announcing the disestablishment of “approximately” 30 roles.
Wanted: An ad agency who will listen
The National Foundation for the Deaf has today launched a GiveALitttle page for a little girl – along with a plea for backup from an ad agency who gives a damn.
Q+A with Marketo NZ’s Rob Cooke
Silicon Valley-based marketing software provider Marketo Inc established an office in New Zealand last month, and appointed Robert Cooke as manager. Cooke was formerly head of marketing at the Bank of New Zealand. He has also headed the digital team at the Yellow Pages Group and was the NZ general manager for digital agency Gruden.
Stunts & World Cup for breakfast – tomorrow
Tickets are still available for tomorrow’s (Wednesday 27 May) CAANZ PREScom Champion Speaker Series, a breakfast event that aims to deliver “winning formulas for ensuring your brand is seen and heard – exploring world-class sponsorships and stunts”.
