AUCKLAND, Today: Retail media player VMO just secured exclusive media rights across Dress Smart centres nationwide, expanding its fast-growing network and locking in two of New Zealand’s best-known outlet shopping destinations.
Fitness First takes workouts into everyday spaces
SYDNEY, Today: Fitness First Australia has launched its first major brand campaign since appointing Leo Australia, rolling out ‘Let’s Put Fitness First’ to encourage more everyday movement nationwide.
Big brands set bold briefs for Young Ones 2026
AUCKLAND, Today: AI is everywhere now, including the classroom, but students and teachers are still finding their footing.
Hard Rated sparks the return
AUCKLAND, Today: Hard Rated, Australia’s number one RTD, arrived in New Zealand earlier this year with a cheeky campaign suggesting the trans-Tasman brain drain might simply be because Aussies were hogging the best RTD.
Independents’ Day gets its moment
AUCKLAND, Today: Independent media agency Together marked 1st December 2025 as Independents’ Day to celebrate the arrival of the 5th edition of the NZ Government Procurement rules.
Kindness Collective spreads holiday magic with help from Pead, PHD and Foodstuffs (Updated)
AUCKLAND, Today: Christmas is coming early for thousands of Kiwi families as Pead and PHD team up once again with The Kindness Collective to bring back the Christmas Joy Store.
Kargo brings world-first Spotlight ad tech to NZ
AUCKLAND, Today: Kargo has unveiled another global first for New Zealand advertisers. Spotlight is designed to serve ads exactly when users are most alert, combining smart behavioural signals, standout creative and premium publisher access for maximum engagement.
IAB New Zealand releases sustainability guide for digital advertising
AUCKLAND, Today: IAB New Zealand has launched a new Sustainability Whitepaper, offering a hands-on guide to help agencies, publishers, and advertisers make digital advertising more sustainable and future-ready.
Westpac and Saatchi bring fright with insight
AUCKLAND, Today: Westpac NZ and Saatchi & Saatchi NZ have teamed up on Fear-Free Credit, a horror-inspired campaign showing young Kiwis that credit cards don’t need to be terrifying. Media was led by Spark Foundry NZ, with Digitas NZ handling customer experience.
WOO tackles audience measurement at Seoul panel
AUCKLAND, Today: Gideon Adey, WOO Measurement Consultant, is set to take the stage alongside OOH leaders Daewon Kim, CEO & Founder of PODO Media Network, Ichiro T. Jinnai, President of Hivestack Japan, and Elizabeth McIntyre, CEO of OMA and MOVE Australia.
