AUCKLAND, Thursday: TBWA\NZ ECD Christy Peacock has resigned from his position and is to depart the agency after three years. He’ll now return to Australia for his children’s education.
NZ-commissioned book aims to unlock the power of brand building
The Comms Council has released Why Aren’t we Doing This? How long-term brand building drives profitability, a book written by UK strategist Peter Field, urging marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
Future tradies & Anzac musos create ad disguised as music video
AUCKLAND, Today: Got A Trade! and Ogilvy NZ have created a new way for young people to find their careers – an interactive music video by New Zealand band The Hype Men starring Elroy Finn & Jimmy Metherell, featuring EJB.
Saatchi fuses sound & animation in ‘groundbreaking’ campaign
Saatchi & Saatchi has created a groundbreaking campaign for client Bay Audiology that uses the fusion of sound waves and animation in a totally new way. Saatchi’s production partners were Starcom, Flux and Liquid.
Stand by, caller
Maureen Sinton (BA, MCS, AUT) is a PhD student at Auckland University of Technology. She is a former prominent talk radio producer, television producer, and television programmer. Her research interests include talk radio and public service radio. She agreed to a short interview with M+AD Daily …
It’s all smiles at Lumino, Special and Eight
Special Group has created a new Smile Guide campaign for Lumino the Dentists, featuring a 30-second tvc directed by Jamie Lawrence, created by Special Group. And, unlike the usual dental ad, it’s droll, dry – and seriously funny.
Meet Pead PR’s new digital leaders
NZ brand-building public relations & digital agency Pead PR has made two key appointments to further bolster its credentials as a digital content specialist.
VMO unveils market-first large-format office tower screen
Leading NZ office tower network VMO has unveiled an impressive 3.5 square metre large-format digital screen in the heart of Auckland’s CBD, which GM Gordon Frykberg says is a market-first for office tower advertising.
Little Giant & Pead launch calocurb
Auckland based digitally-led creative agency Little Giant, Linked by Isobar has worked with Pead PR to launch weight-management product calocurb to the New Zealand market, with reports of “fantastic” sales results to date.
oOh! panels now dispense fragrances
NZ shoppers are being treated to a fragrant sensory experience when they interact with Ti Ora’s specially built oOh!media retail panels as part of an out-of- home campaign to showcase three of its tea flavours.
