AUCKLAND, Today: Working with ice-cream maker Ben & Jerry’s agency PHD, the Phantom Labs team came up with bespoke Super Frames that have giant bites taken out of them.
Rebranded Adshel grows oOh! portfolio
AUCKLAND, Monday: oOh! Media has extended its network reach, following the integration of Adshel’s 1600 street furniture assets into the business. The company has also re-branded the Adshel assets to the oOh! brand in New Zealand.
Asahi Super Dry Unveils Surreal New World in latest campaign via The Monkeys
In a category often diluted with stories of mateship, Asahi Super Dry needed to create a new wave of energy to break through to premium beer drinkers in its latest campaign, ‘Enter Asahi’.
Christy Peacock departs TBWA Auckland
AUCKLAND, Thursday: TBWA\NZ ECD Christy Peacock has resigned from his position and is to depart the agency after three years. He’ll now return to Australia for his children’s education.
NZ-commissioned book aims to unlock the power of brand building
The Comms Council has released Why Aren’t we Doing This? How long-term brand building drives profitability, a book written by UK strategist Peter Field, urging marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
Future tradies & Anzac musos create ad disguised as music video
AUCKLAND, Today: Got A Trade! and Ogilvy NZ have created a new way for young people to find their careers – an interactive music video by New Zealand band The Hype Men starring Elroy Finn & Jimmy Metherell, featuring EJB.
Saatchi fuses sound & animation in ‘groundbreaking’ campaign
Saatchi & Saatchi has created a groundbreaking campaign for client Bay Audiology that uses the fusion of sound waves and animation in a totally new way. Saatchi’s production partners were Starcom, Flux and Liquid.
Stand by, caller
Maureen Sinton (BA, MCS, AUT) is a PhD student at Auckland University of Technology. She is a former prominent talk radio producer, television producer, and television programmer. Her research interests include talk radio and public service radio. She agreed to a short interview with M+AD Daily …
It’s all smiles at Lumino, Special and Eight
Special Group has created a new Smile Guide campaign for Lumino the Dentists, featuring a 30-second tvc directed by Jamie Lawrence, created by Special Group. And, unlike the usual dental ad, it’s droll, dry – and seriously funny.
Meet Pead PR’s new digital leaders
NZ brand-building public relations & digital agency Pead PR has made two key appointments to further bolster its credentials as a digital content specialist.
