Auckland-based brand consultancy YBrand has unveiled a partnership with GridAKL – part of the innovation precinct in the Wynyard Quarter – to launch a campaign celebrating New Zealand innovators, entrepreneurs and people who build things “From Scratch”.
Ponsonby chills out for summer
It’s all downhill now till summertime arrives – peak time for cooling drink products. And the people behind Almighty Juice and Phantom have been quick off the mark with some startling outdoor displays.
Adshel unveils ‘the next evolution’
Following the launch of Adshel Live Unbundled, Adshel says it continues to drive the next evolution in digital out-of-home by introducing Reach Builder, a new campaign delivery method offering advertiser’s even greater audience reach across the entire Adshel Live network of 250+ screens.
Adshel expands its digital roadside network with 60 more screens
Adshel New Zealand has announced the commencement of phase four of its digitisation strategy, expanding the Adshel Live network with the deployment of an additional 60 screens, taking the national digital roadside network to 283 screens by late 2018.
Famous for the feels
Clemenger BBDO Wellington CD Emily Beautrais, who judged the latest round of Australia’s Bestadsontv, clearly gets a lot of inspiration from ads made offshore.
‘Jazz Hands’ wins Silver – and a new daughter
Sydney-based Kiwi Andrew Holmes, who’s now lead editor at creative services company Heckler (his last job was the new Tiger Beer commercial) has picked up a Silver Lotus Award at Adfest 2018.
Arrivals & Departures: Yellow taps former Film Construction MD
Yellow has appointed Bruce Pilbrow as chief marketing officer. He joins the company from international humanitarian organisation World Vision, where he served as general manager, marketing and engagement.
Marketo warms up for San Francisco summit
SYDNEY, January 30 – Around 6000 global CMOs and marketers are expected to descend on San Francisco in April for the Marketo Fearless Marketer 2018 Marketing Nation Summit.
Pain-free proximity sensor in the pipeline
Lifestyle marketing agency MKTG NZ has been trialling the Isaac proximity sensor with key clients over the past year – a product that will now be widely available in 2018. The sensor is pegged to significantly reduce the pain points of tracking and measuring the effectiveness of live experience and retail environments.
Adshel fires up Live Day buying
Adshel has launched Day Buying, a scheme that offers advertisers the flexibility to buy Adshel Live’s entire digital roadside network of 223 screens in Auckland, Wellington, Christchurch and Hamilton – by the day.
