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Award-winning Kiwi songwriter/recording Artist Greg Johnson has launched his new soundtrack production company Tropical Noise, in Santa Monica California – where he has been based since 2002. He continues to foster his long relationship to the music/TVC business in NZ.

An email tipoff led M+AD down the garden path in yesterday’s coverage of PHD’s acquisition of Spark’s $40 million advertising business.

European ad/marketing news site Warc is predicting that in 2017, Artificial Intelligence (defined as the ability of computers to take on tasks that have previously required human intelligence to complete, such as speech recognition or interpreting data) will have a greater impact on marketing & advertising than the impact of social media.

This article was written for M+AD by Nichola Quail, of Auckland-based research collective Fresh Focus: Decoding the NZ mobile consumer looks beyond the technology to uncover the motivations, attitudes and behaviours of the many people in New Zealand who are now living ‘smart lives’.

Les Mills International’s immediate goal is to make the most of its advertising spend to help support its growth into the consumer market globally – and to deliver the right marketing message to the right customer segments at the right time. Bradley Moore, the company’s Auckland-based chief digital officer, talked about the transformation to M+AD …

oOh!media has launched NZ’s first retail audience measurement system, called Craft, a reach-and-frequency system based on multiple data sources that will give advertisers better insights to help generate effective campaign planning.

French awards organiser Epica has shone a light on the work of two Kiwi creatives – Mark Forgan & Jamie Standen – who have been making waves since they left Clemenger BBDO Wellington in 2007 to head for Europe.

Nike’s latest commercial tracks the extraordinary career of tennis star Serena Williams from child prodigy to grand slam queen. The spot is part of Nike’s “Unlimited” series from Wieden & Kennedy and ends with the words “greatest athlete ever” – after removing the word ‘female’ from the on-screen copy.