The Cannes Lions has released details of its new campaign promoting the 2016 International Festival of Creativity.
adidas – through the female eye
adidas is premiering a new series of films kicking off the brand’s Sport16 initiative, underlining adidas’ leadership and passion for sports. They are available in NZ only via social media.
Facebook smooths path for Kiwi SMBs
Eighty percent of Kiwis using Facebook are connected to a small-medium business, according to new data from the social networking site. Now Facebook is introducing new features to help SMBs manage communications with customers.
NZ shopper marketing in focus
Clemenger Group’s specialist’ shopper & retail communications agency Raydar has launched Shop Window, a comprehensive study into the New Zealand shopper.
Construction gremlins roundup
justONE has created a new online game for Winstone Wallboards, targeted specifically at Kiwi builders.
Digital Darwinism – a fool’s paradise
Companies with greater digital capabilities are able to convert sales at a rate 2.5 times greater than the norm, writes Graham Christie, the CCO/partner of Auckland & Sydney-based APAC-wide mobile marketing outfit Big Mobile Group in the company’s latest Mobile Hub report. Read on …
Saatchi unveils new Defence Force campaign
The New Zealand Defence Force launches a new recruitment campaign this week, aimed at attracting clever, agile New Zealanders to a career with the Navy, Army and Air Force to fill skill gaps and identify future leaders.
M+AD interviews Microsoft’s Steve Clayton on the ancient art of storytelling + our new flag and his NZ vacation
On a rare trip to New Zealand this week to attend the Microsoft Ignite conference – the geekiest show on earth – currently running at Sky City, Microsoft’s UK-based creative director and MS Global Image team general manager, Steve Clayton, took the time to chat with M+AD.
TVNZ restructures, axes 30 staff
TVNZ is following a similar restructuring path to MediaWorks TV, with ceo Kevin Kenrick announcing the disestablishment of “approximately” 30 roles.
