A smarter way to watch TV is heading into Kiwi homes thanks to an extended partnership of New Zealand broadcasters TVNZ, MediaWorks and Māori Television.
PR – an unavoidable truth
Pead PR account director Amelia Haysom attended the annual IPREX Global Leadership Conference, in London. She joined 30 young leaders from around the globe to discuss the theme Beyond Silos: Operating and managing in an integrated communication industry. Here’s her report …
Play Misty for me
Lipton Ice Tea and oOh! have conjured up a peachy idea to tempt shoppers and students with a cool way to engage with advertising panels.
Global retail agency gears up for NZ
Danielle Barclay, the Melbourne-based general manager of International Brand & Strategy at greater group, is relocating to Auckland to lead the expansion of the global retail agency into the New Zealand market.
Kiwi team launches multi-device campaign dashboard at ad:tech
News that Google’s latest consumer barometer shows Kiwis use an average of 2.7 devices each has led downtown Auckland-based full service creative agency Latch and sales expert Michael Buhagiar to collaborate on a ready-MADE advertising solution where brands and services can target smartphone, tablet or desktop users with content and have the engagement reported back to them quickly and clearly.
Two NZ agencies named Shots finalists
Shots has announced the finalists for the 2014 Awards and two agencies from New Zealand have made the cut.
‘Bold, fearless’ new ad from Glassons
Sydney-based Joy Advertising has created a new campaign for Glassons – one that’s bound to be controversial. Following in the footsteps of last week’s media mini-storm in NZ about skinny Glassons mannequins, the new TVC (out of The Sweet Shop) glamorises the “sport” of bull-riding.
Facebook launches new-look Atlas
Facebook has relaunched Atlas, the ad platform it bought off Microsoft, and now picked up globally by Omnicom. Atlas gives advertisers one place to create, buy, measure and optimise digital campaigns. It enables real-world, people-based impact across multiple devices (not just desktop) and the entire internet, on a massive scale.
NZ dairies enter the POS screen age
The Hypermedia Group is building a network of integrated POS video screens in over 200 dairies throughout NZ.
Meet the advertising agency that hates brands, loves B2B
South Australian ad agency Mihell & Lycos loves B2B. So much, they’ve devoted their entire business to it. On its website, M&L runs articles like The Disgusting Truth about Branding, and proudly proclaims: “We are the advertising agency who rejects John West. We only work with companies who sell to other companies.
