Ollie Allen’s answer to noise-free insights

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AUCKLAND, Today: Matter kicks off today with Ollie Allen, ex-General Manager of Perceptive, as the founding partner. Despite huge investments in insights and research, many businesses still miss the key metrics. They often focus on mediocre or even harmful factors.

The main issue? Noise—irrelevant metrics clouding your view. Effective decision-making needs clarity. That’s why Matter’s mission is to eliminate the noise.

Matter acts as an intelligence agency for brand builders and experience creators. They make your research and data work for you, not the other way around.

“Research is simply a tool designed to supercharge strategic thinking.” – Ollie Allen

“Research is simply a tool designed to supercharge strategic thinking,” says founding partner, Ollie Allen. To use it effectively, ensure it provides the clarity and confidence needed for commercial success. Ollie calls this “effectiveness through intelligence.”

With 13 years in the industry, working across sectors like healthcare, government, technology, B2B, FMCG, and consumer products, Ollie’s ethos is all about clarity.

As a board member of the Research Association of New Zealand and judge of the YouTube New Zealand Marketing Awards, Ollie excels at pinpointing problems, asking the right questions, and delivering actionable insights.

Now, alongside independent commerce agency Multiplied and creative experience agency Twenty4, Ollie and Matter are ready to cut through the noise and deliver the insights that truly matter.

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