This is the last 2014 edition of the M+AD daily newsletter. We’re taking a break and will return on Monday 12 January.
Over the holidays, we’ll be maintaining our website (www.mad-daily.com) and keeping an eye on our Inbox –in the unlikely event of major news breaking, we’ll email out a special edition.
We’ve been going now for just nine months and it’s been a blast. We love the immediacy of online (and no more print bills!).
Our database has grown 60% since we took over from e-fastline on April 11, and our page hits have grown in parallel:
- The M+AD website had 43,635 page views last month (including multiple views)
- Our daily emails make 34,000 hits per month
- Our readership database comprises 50% ad, media & PR agency creatives & suits, 10% TV commercial & film companies, 40% media & publishers.
- Our daily emails have an immediate Open rate of 50%+ (and 45% of the rest are opened within 24 hours). This, we believe, is almost unprecedented (most successful EDMs score 20%).
Now we’re looking forward to enjoying the beach – and putting ourselves outside a few cold ones!
M+AD would not be here without the support of our advertisers, as well as the people who send us their news, and you – the reader. Our best wishes to you all for a happy Xmas, a great summer holiday, and a brilliant new year.
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