Sharp rise for OOH in Q1

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The Outdoor Media Association (OMANZ) has reported another period of strong growth for the Out of Home industry with the release today of Q1 2016 revenue figures.

Gross media revenue for the industry for January-March 2016 increased by 18% over the same period in 2015, reaching $20.2 million for the quarter.

“The Q1 performance continues the positive trend for OOH in New Zealand, and builds on the full year 2015 sector growth of 13%,” said OMANZ chairman Wayne Chapman.

“It is pleasing for our sector and our members to see that OOH remains strongly in the ascendancy in New Zealand,” he said.

“The underlying strength in our medium gives our member companies the confidence to continue to invest in transformational initiatives designed to ultimately deliver a re-imagination of NZ OOH, as we move towards our true potential.”

oOh!media GM Adam McGregor said: “These figures demonstrate consistent high levels of growth fuelled by ongoing investment from OMANZ members and agencies/advertisers.”

  • OMANZ media display members are Adshel, APN Outdoor, iSite Media, oOh!Media and Media5

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