Shelf presence wins for Cuisine

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Presence in the marketplace earned Cuisine Magazine’s June/July 2015 the Publications category Prize in the 2016 Pride In Print Awards, held at Sky City on Friday night.

The 174-page glossy June-July 2015 issue, published by Fairfax Media and produced by PMP Christchurch, has superb shelf appeal, said Pride In Print judge Arthur Lenssen.

“The magazine’s feature on chock-a-block tarts, crumbles, puddings and cakes includes a stunning cover image of a chocolate and cream pudding to excite the tastebuds of the reader.

Another feature which set it apart from the competition was its double gatefold, which allows pages to spread out like wings and provide a point of difference.

“This job was a challenge for the printer,” says Lenssen. “Great images have been maintained throughout which has allowed shelf-appeal punch for all of the magazine’s 174 pages.

“It is a top-quality magazine with true presence in the marketplace aimed to excite the magazine buyer.”

PMP South Island operations general manager Bruce Chapman says his company, a previous category winner, prides itself on quality.

“Food is really critical to our customer so we want to make sure the food looks edible. We pride ourselves on delivering what the customer requires. We try to give our customers as many options as we can produce.

“We expect quality whether we are doing a retail catalogue or a high-quality magazine such as Cuisine.

“Print customers in New Zealand expect quality, whether it is something going into the letterbox or something you pay $10 for at the grocer. They expect it and I think New Zealand printers do a great job.”

The NZ Herald’s NZME Ellerslie print team also shone at PiP, winning Gold in the Newspaper category, plus four other Golds and a number of Highly Commendeds.

The Supreme winner was Logick Print’s Babich Wines limited edition gift box.

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