Shine campaign steers Spark’s driverless car

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AUCKLAND, Today: Britomart-based agency Shine has created a new business brand campaign for Spark’s 5G, starring Kiwi doco maker/journalist David Farrier.

The campaign kicked off with a 30sec teaser film (above) introducing the idea of driverless cars, using NZ’s first 5G connected driverless car as a real-life metaphor to showcase the limitless technology possibilities that 5G will bring to businesses.

The series is centred around Eftpos pioneer Paymark, child non-profit Patience Project, and Emirates Team New Zealand.

Used as a quick-witted sounding board, Farrier facilitates conversations around how 5G will advance their businesses and Americas Cup prospects.

“Kiwi businesses need to start talking about what their 5G future might be.”

Spark brand experience lead Sarah Williams says the driverless car campaign will tell both practical and visionary stories across the duration of the campaign.

“Spark wants to be a key enabler of innovation by collaborating with some of our best and brightest New Zealand businesses,” she said.

“Kiwi businesses need to start thinking and talking about what their driverless car is and what their 5G future might be.”

Spark’s new business campaign will include a mix of above-the-line content (including a tvc), AV social content, online, and out-of-home marketing placements.

The content series is hosted on the Spark Lab website.


Client: Spark NZ
Brand Lead: Sarah Williams
Brand Partner Olivia Wright
Creative Agency: Shine Limited
GM: Annabel Pitkin
Executive Creative Director: Chris Schofield
Creative Director: Matt Simpkins
Business Director: Kate Gilmour
Executive Producer: Nick Barnes,
Film production: Flying Fish
Photographer: Steve Boniface

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