New Zealand’s largest listed shopping centre owner, Kiwi Property, is to make its first foray into television sponsorship, partnering with TVNZ to deliver the fashion and beauty segment in season two of lifestyle programme Kiwi Living.
“This is a real step change in our approach to retail marketing,” said Kiwi Property retail general manager Karl Retie. “We are looking to promote our shopping centres with broader exposure to consumers by leveraging the strength of our brand nationally – Kiwi Living delivers to this perfectly.”
The fashion and beauty segment of Kiwi Living, to be hosted by New Zealand-born international model/TV personality Kylie Bax, aims to help everyday Kiwis look and feel their best, featuring products that can be found at Kiwi Property’s shopping centres.
In addition, through April and May, Kiwi Property will instigate its first national fashion campaign, to be known as Style Me, working with stylist Angela Stone to offer free 30-minute styling sessions for customers across all of its shopping centres.
The Kiwi Living segment and Style Me campaigns will be complemented by Kiwi Property’s social media channels, which will allow consumers to recreate the looks shown through retailers at each Kiwi Property centre.
Kiwi Property owns Sylvia Park and LynnMall shopping centres in Auckland, Centre Place in Hamilton, Northlands in Christchurch, North City in Porirua and The Plaza in Palmerston North. It also owns Sylvia Park Lifestyle and Westgate Lifestyle, two large format retail centres in Auckland.
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