Sid Lee & Hakuhodo shoot Honda CR-V

Editor TVCs, News Make a Comment

MONTREAL, Today: Sid Lee Paris’s new campaign for Honda Motor Europe, which was created with Hakuhodo West, promotes the brand’s first Hybrid SUV, with the agencies working together.

The pair deployed a ‘grow from their love’ strategy, selecting five Honda lovers from five European countries, and introducing them to the new CR-V.

What came out was The Hybrid You Can Feel, an emotional approach that reflects the love shared between a brand and its customers.

The ad takes the emotion a step further, likening the narratives to different forms of art to illustrate the sensations described by the ambassadors. 

The campaign also includes additional content to enrich the experience on digital and social media.

Together, Sid Lee Paris & Hakuhodo West and Honda say they are pushing a unique, more authentic positioning, and in the process, truly distinguishing the brand from the rest of the automobile category.

Honda NZ’s agency of record – Leo Burnet Melbourne – has yet to issue any information on the campaign that will eventually come to New Zealand.

Here’s links to the campaign films.

  1. Pierre 
  2. Francesca
  3. Javier 
  4. Christophe 
  5. Honda CR-V Hybrid experience reveal here  
  • Plus: Honda CR-V Hybrid reactions: 1/2: here and here.


Campaign: The Hybrid You Can Feel
Client: Honda Motor Europe
Head of Marketing and Product Planning: Sandra Hughes
Marketing Communications Manager: Fabrice Estève
European Communications Manager: Jonathan Allee
Agencies: Sid Lee Paris & Hakuhodo West

Sid Lee Paris

Chairman/Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Managing Director: Bruno Lee
Account Director: Jean-Baptiste Destabeau  
Account Manager: Nicolas Boivin
Copywriter: Güllit Baku
Art Director: Ludovic Gontrand
Head of Production: Thomas Laget 
Producer: Sophie Megrous, Julia Flusin
Post Producer: Beatrice Cousin
Strategists: Ambroise Soulé 

Hakuhodo West

Corporate Officer: Ayami Nakao
Managing Director: Katsui Ryoichi
Strategist: Masahiko Iiyama
Account Director: Ren Masayuki
Account Manager: Chris Lewis
Production Company: Iconoclast
Head of Production: Jean Duhamel 
Producers: Annabel Rosier, Sarah Blanc
Director: Manu Cossu
DOP: Mattias Rudh
Post production: Nighshift
Post producer: Paul Créhange 
VFX: Mathematics
Sound design: Benzene


Artist: Blackhouse
Title: B.T.N.A. 
Label: Monstart
Producers: Momar Diop & Jonathan Ouanounou
Brand content – Production Company: Miles
Head of Production: Eliott Brunet 
Producer: Eliott Brunet 
Director: Serge Bondt
DOP: César Decharme

Share this Post