MONTREAL, Today: Sid Lee Paris’s new campaign for Honda Motor Europe, which was created with Hakuhodo West, promotes the brand’s first Hybrid SUV, with the agencies working together.
The pair deployed a ‘grow from their love’ strategy, selecting five Honda lovers from five European countries, and introducing them to the new CR-V.
What came out was The Hybrid You Can Feel, an emotional approach that reflects the love shared between a brand and its customers.
The ad takes the emotion a step further, likening the narratives to different forms of art to illustrate the sensations described by the ambassadors.
The campaign also includes additional content to enrich the experience on digital and social media.
Together, Sid Lee Paris & Hakuhodo West and Honda say they are pushing a unique, more authentic positioning, and in the process, truly distinguishing the brand from the rest of the automobile category.
Honda NZ’s agency of record – Leo Burnet Melbourne – has yet to issue any information on the campaign that will eventually come to New Zealand.
Here’s links to the campaign films.
- Pierre
- Francesca
- Javier
- Christophe
- Honda CR-V Hybrid experience reveal here
CREDITS
Campaign: The Hybrid You Can Feel
Client: Honda Motor Europe
Head of Marketing and Product Planning: Sandra Hughes
Marketing Communications Manager: Fabrice Estève
European Communications Manager: Jonathan Allee
Agencies: Sid Lee Paris & Hakuhodo West
Sid Lee Paris
Chairman/Executive Creative Director: Sylvain Thirache
President: Johan Delpuech
Managing Director: Bruno Lee
Account Director: Jean-Baptiste Destabeau
Account Manager: Nicolas Boivin
Copywriter: Güllit Baku
Art Director: Ludovic Gontrand
Head of Production: Thomas Laget
Producer: Sophie Megrous, Julia Flusin
Post Producer: Beatrice Cousin
Strategists: Ambroise Soulé
Hakuhodo West
Corporate Officer: Ayami Nakao
Managing Director: Katsui Ryoichi
Strategist: Masahiko Iiyama
Account Director: Ren Masayuki
Account Manager: Chris Lewis
Production Company: Iconoclast
Head of Production: Jean Duhamel
Producers: Annabel Rosier, Sarah Blanc
Director: Manu Cossu
DOP: Mattias Rudh
Post production: Nighshift
Post producer: Paul Créhange
VFX: Mathematics
Sound design: Benzene
Music
Artist: Blackhouse
Title: B.T.N.A.
Label: Monstart
Producers: Momar Diop & Jonathan Ouanounou
Brand content – Production Company: Miles
Head of Production: Eliott Brunet
Producer: Eliott Brunet
Director: Serge Bondt
DOP: César Decharme
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