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AUCKLAND, Monday: Multi-awarded Kiwi creative Simon Vicars, former creative director at adam&eve DDB London, has returned to Colenso BBDO as executive creative director.

Vicars spent six years at Colenso from 2011-2017, and is recognised internationally for creating iconic work including the Pedigree Child Replacement Programme, DB Export Brewtroleum, Monteith’s Twigs and Samsung’s Smart Phone Line.

Vicars said: “I’ve always aimed to put myself in the same place as the most creatively ambitious people and brands.


“Leading the creative output of an agency world famous for its creativity is a responsibility I don’t take lightly.”

“This move is a continuation of that game plan. Leading the creative output of an agency world famous for its creativity is a responsibility I don’t take lightly.”

This appointment marks the completion of an ECD leadership transformation at the 50-year old agency, a place that saw Levi Slavin return from BBDO New York as chief creative officer in 2017.

Vicars will join Dan Wright (group ECD) and Maria Devereux (ECD) to lead the creative output at 100 College Hill.


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