Sir Roger & The Baron dust off the monocle

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Burger King has teamed up with Colenso BBDO and Finch to bring back BK’s two frightfully upper-class characters Sir Roger Poppincock and Baron von Cravat in a new spot to launch the new and improved King’s Collection menu of premium burgers.

“This is a range of burgers for those with a more discerning palette,” says creative Simon Vicars. “They introduce a new co-branded partnership with AngusPure, with 100% NZ Angus beef and premium Heinz sauces in both upgraded and brand new recipes.

“It was only fitting that the two toffs, and friends, were the ones to try them out.”

As well as television, the campaign includes outdoor and the introduction of new, terribly top-notch packaging.

“New Zealanders have fallen in love with Sir Roger and The Baron,” Vicars says. “They’re two well-off chaps who are well positioned to talk about the finer things in life. It was a pleasure to dust off the monocle and get them back in a BK to discuss the newly upgraded King’s Collection.




Client: Burger King
James Woodbridge, GM Marketing, Burger King
Chet Patel, Marketing Manager, Burger King

Agency: ColensoBBDO
Creative Chairman: Nick Worthington
Creative Team: Simon Vicars & Brett Colliver
Group Business Director: Victoria Graves
Production Company: Finch
Director: Nick Ball
Producer: Andy Mauger

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