Sky establishes new chief media & data officer role

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AUCKLAND, Today: Sky has appointed award-winning entrepreneur Lauren Quaintance as chief media & data officer, a new role on Sky’s leadership team.

Quaintance is experienced at leading teams and embedding an entrepreneurial culture in organisations.

Sky ceo Sophie Moloney said: “She has a deep understanding of customer and audiences and the link between content and commerce.

“With a background in media and content marketing, Lauren has high level experience in developing new streams of revenue and accelerating the shift to digital.”

“She has honed her understanding of client needs by working closely with major brands such as IAG, Microsoft and Telstra.

A Kiwi, Quaintance studied at Victoria University, Canterbury University and Columbia in the US, and started her career in journalism in New Zealand, before taking on executive roles at Fairfax Media in Australia, and building successful start-up Storyation (a digital content marketing agency, subsequently sold to NewsCorp).

She is a director on the Crusaders Super Rugby board. 

“Lauren Quaintance is also a director on the Crusaders Super Rugby board.”

Sophie Moloney: “One of our priorities at Sky is to maximise the significant opportunity we see in the advertising space, leveraging our superb content and our platform, and particularly in the free-to-air space.

“We also know that the importance of data cannot be understated, for both our core subscription business and our renewed advertising lens. We have access to an extraordinary amount of data about our customers and their preferences, but there is much more we can do to unlock its power and maximise this competitive edge.

“The newly-created executive role of chief media and data officer ensures we give the right attention to these priorities, and we are delighted to welcome Lauren into the role.”

Lauren Quaintance said: “I can’t wait to join Sky’s leadership team and help the organisation to capitalise on these advantages as it continues its exciting transformation.”

She will join the Sky team on 29 March.

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