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FCB and Herne Bay film co LS Productions have shot a new brand campaign for Noel Leeming – the retailer’s first foray into TV since its $5 million rebrand in 2014. The first new spot continues the Maximise Your Machine mantra of the 2014 campaign.

At the centre of the campaign, the TVC demonstrates how non tech-savvy golf fans – typically the over-60s – how to improve their game … with a little help from streaming technology.

The ad went to air at the end of January – and a second TVC is in the works, due to screen in April.


Client: Noel Leeming
Group CEO: Tim Edwards
Group General Marketing Manager: Maryanne Smith
Group Marketing Planning Manager: Jodie Woods
Group Retail Services Manager: Dan Albertson
Agency: FCB
Regional ECD: James Mok
ECD: Tony Clewett
Creative Team: Christiaan Van Noppen – Art Director, Matthew Grainger – Senior Creative, John Maxwell – Senior Retail Art Director
Head Of Content | Producer: Pip Mayne
Creative Services Director: Jenni Doubleday
Account Team: Senior Account Director – Juliette Harris, Account Director – Anita Metzler
Planning: Carl Sarney
Social: Ele Quigan – Brand Engagement Director
Senior Account Manager: Alisha Thomas
Social Media Campaign Manager: Poppy Smith
Media Director: Terri Collier
Media Manager: Ellen Yan
Head of Media Strategy: Rufus Chuter
Media Planner/Buyer: Alice Franklin
Media Buyer: Catherine Selfie
Associate Digital Director: Falk Werner
Production Co: LS Productions
Director: Laura Sargisson
DOP: Žiga Zupančič
Grade And Online: Jared Yearsley (FCB)
Facility: FCB
Sound Studio: Digi Cake
Engineer: Andrew McDowall

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