Slow-motion fake

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Not all males want to be the fastest man in the world! Sadly, this is a fake ad – entered into a Fauxlympics contest by an unknown English wit.

Usain Bolt’s 9.63-second victory in the 100-meter dash at the London Olympics on Sunday cemented his status as the world’s fastest man, as he became the second Olympian (after Carl Lewis) to win consecutive gold medals in track and field’s signature event.

But as Durex has cheekily pointed out, not every man wants to be the fastest in the world. The wink-wink, nudge-nudge billboard is decorated with colourful condoms styled like the Olympic rings. The understated headline reads: “Usain—not every man wants to be the fastest in the world.”

Durex, of course, is the official condom supplier of the Olympics. This year, organisers ordered a record 150,000 condoms for the Olympic village, getting Durex even more press and ensuring another Olympic season of record-breaking ribaldry.

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