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AUCKLAND, Today: Vaughn Davis, owner and creative director of Auckland agency The Goat Farm, has published a book for business owners looking for ways forward from Covid-19.

Covid Schmovid – 19 ways to make your small business boom is available now on Amazon Kindle.

Davis said: “As a CD, you get to deal with all sorts of businesses, big and small. So the 19 chapters in the book are based on what I’ve learned from that in the last 20 years, plus conversations I’ve had with business owners and leaders since everything changed back in March.

“Advertising and a customer-centric approach form a big part of this book’s recommendations.”

“As you’d expect, advertising and a customer-centric approach form a big part of the book’s recommendations.

“Its 19 chapters also cover getting more value from your retail space, using video to connect with customers, making the most of Google and how to choose and work with an ad agency.”

Covid Schmovid follows Davis’s social media guide Tweet This Book on Kindle (drew 27,000+ readers when first released in 2010).

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