AUCKLAND, Today: Ponsonby-based media independent Sneakers Digital has announced its expansion to a full-service media offering, dropping ‘digital’ from its name, and now calling itself simply Sneakers.
The strategic move sees co-founders, Eddy Whatt and David Parker joining forces with media veteran Elaine Gibbons to expand media strategy, planning and buying services beyond digital media.
Gibbons has held numerous senior roles in advertising and marketing, including general manager of media for Ogilvy NZ, chief client officer for Mindshare NZ, and more recently, head of marketing & partnerships NZ for oOh!media.
The trio have crossed paths many times over the past 20 years, but it was their time as workmates at Ogilvy, that cemented their friendship – and, eventually, their new partnership.
Whatt and Parker say they are thrilled to have someone of Gibbons’ calibre on board. “Elaine has a wealth of industry experience and is fully aligned with our market proposition,” they said in a release.
“No jargon, ego or advertising BS.”
“Her holistic approach, knowledge and understanding of media and consumer behaviour will be invaluable in growing the Sneakers brand.”
Whatt and Parker launched Sneakers Digital in 2016 with the aim of providing digital media strategy and implementation “without the jargon, ego or advertising BS”.
Gibbons says she is excited to be part of the Sneakers brand.
“I’m fully aligned with Sneakers’ straight-forward philosophy,” she said. “I have a desire to produce just bloody great work without the politics and ensuring we deliver real business results for clients.”
Gibbons’ appointment and the agency changes took effect last month.
Formed in 2016 by co-founders Eddy Whatt and David Parker, Sneakers is a full-service media agency, offering clients media strategy, planning and buying services. The team at Sneakers work with people they like and respect – bloody good New Zealand businesses. They build honest, long-term partnerships with businesses who want to produce smart and effective media campaigns.
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