Social media strategy in the spotlight

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Social media educational site SMK has launched a trade media campaign – including a e-flyer with today’s M+AD – to promote its upcoming two-day course on how to get the best value from social media advertising.

Developing A Highly Effective Social Media Strategy runs in Auckland next week – on Tuesday 25 October and Wednesday 26 October.

Tickets cost $995 for one day; $1895 for both – but there are good early-bird rates of $845 and $1595 for bookings made no later than this Monday 17 October.

Topics under the microscope include:

  • Having a purpose rather than just ‘doing’ social media
  • How to create content stakeholders want to ‘Follow’ or ‘Like’
  • Time saving tools and techniques to produce killer content
  • Using social influencers and/or social ads to drive reach
  • Integrating social and web analytics to evaluate performance
  • How to develop highly sharable campaigns
  • Social Media Advertising: Facebook, Instagram & YouTube Mastered
  • 2016 Social media advertising best practice reviewed
  • Smart targeting techniques and audience insights explored
  • Creating killer facebook ads which convert
  • Maximising brand awareness with Instagram ads
  • How to promote & advertise videos on Youtube
  • Integrating social campaign data with web analytics

Book at or call +61 3 9039 6132 

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