S&P wins tourism digital pitch

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Incumbent Sugar&Partners have beaten back three unnamed agencies in New Zealand to secure the South Australia Tourism account – this time for a digitally led interactive campaign.

“S&P delivered outstanding thinking and creative in the digital space bringing to life the knowledge and experience gained in previous traditional campaigns in a whole new way,” said SATC head of marketing NZ Stacey Cant.

The campaign is set to launch In the middle of the year.

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