AUCKLAND, Today: The NZ arm of Spanish car brand Seat has appointed DDB as its creative agency. The appointment will see DDB leading all marketing communications as the brand looks to grow its presence in the NZ market.
DDB Worldwide has an established relationship with Seat in a number of markets, including setting up a dedicated agency, C14, based out of Barcelona which leads the brand’s marketing communications for the whole of Europe.
The New Zealand team will draw on learnings and expertise from across the international network and is working closely with C14 to take advantage of insights that come out of Europe and, where possible, apply locally.
Seat NZ GM James Yates said: “The business is excited about the new partnership. The team at DDB are leaders in digital creativity and through our global partnership have a deep understanding of our brand values.
“Coastlands is the largest shopping centre in Wellington – and the only one with two supermarkets.”
“Through intelligent and effective communications strategies, we are confident that we’ll be able to grow our business in the New Zealand market with great success.”
DDB NZ ceo Justin Mowday said he looks forward to helping Kiwis fall in love with the brand.
“Seat is a truly innovative brand that’s well-respected globally. We are thrilled to have the opportunity to share their story with a local Kiwi audience. Our aim is to drive Fame, Feeling and Fluency for the brand that will see many Seats driving out store in the very near future.”
About DDB NZ
At DDB New Zealand we create influence for our clients by making original ideas that compel people to feel, do and think. This belief, combined with a genuine desire to drive tangible growth for our clients, has seen DDB ranked New Zealand’s most creative agency over the last 10 years by Best Ads on TV. DDB is part of the DDB Group, which also comprises Track (customer experience, CRM and data-driven marketing), Interbrand (strategy and design) and Mango (PR, experiential and social).
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