Spark Foundry helps Westpac NZ to raise funds for NZ rescue choppers

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AUCKLAND, Friday: Parnell agency Spark Foundry New Zealand is collaborating again with Westpac NZ on the 2023 Chopper Appeal Month.

The media campaign led by Spark Foundry launched last week, supported by an integrated broadcast partnership with Warner Bros. Discovery.

Spark Foundry business director Liam Dunne said: “Following the success of last year’s partnership, Warner Bros. Discovery are putting AM, The Project and new addition 7 Days to the challenge of who can raise the most money for Chopper Appeal, encouraging their viewers to donate across a series of three episodes.

“In an increasingly challenging environment to drive people to donate, Spark Foundry are removing the barriers to give, implementing unique QR codes across broadcast and digital elements of the campaign.

“Viewers can simply scan the QR code and contribute a bespoke amount to the Rescue Choppers, to combat donation fatigue.”

“Chopper Appeal Month is the second sponsorship delivered for Westpac through the Connected Platform, with Spark Foundry working in partnership with Saatchi & Saatchi and Digitas.”

Westpac NZ ceo Catherine McGrath said: “We love working with the Choppers to make Aotearoa a safer, greater place – whether it’s during large-scale emergencies or helping people who get into trouble in their day-to-day lives.

“Every dollar will go directly to your local Chopper and help towards keeping them in the air.”

Liam Dunne: “Westpac’s partnership with the rescue helicopters goes back 40 years and has become a New Zealand institution, so it’s always an honour to do our bit to drive donations for such a worthy cause.

“Last year we saw some fantastic results working alongside the team at Warner Bros. Discovery to produce a broad reaching partnership that really delivered on our donation goal. It’s great to be able to build on this and come back bigger and better in 2023.”

Chopper Appeal Month is the second sponsorship delivered for Westpac NZ through Publicis Groupe’s Connected Platform, with Spark Foundry working in partnership with creative agency Saatchi & Saatchi and Customer Experience experts, Digitas.

Chopper Appeal Month runs throughout May. People wishing to donate or to find out more information can visit

About Spark Foundry
Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe. With 3000 employees in 50 countries – 60 offices in key markets, including the USA, UK, Mena Fashion, Poland, Australia, China and New Zealand.

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