Spark PHD retains Mercedes-Benz

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Spark PHD has been reappointed to handle media planning and buying for Mercedes-Benz in New Zealand, effective immediately. The appointment follows a competitive pitch which included agencies from Publicis and WPP.

“Mercedes Benz continues to set the pace in New Zealand’s automotive scene and we are privileged to have been part of their success,” says Spark Group ceo Louise Bond.

“To be able to continue our work with the fantastic team at Daimler is tremendously exciting for the agency and reflects our way of working and commitment to delivering an excellent product.”

Mercedes-Benz Cars New Zealand general manager Ben Giffin said” “We’ve already completed some very interesting and exciting work with the team at Spark PHD. The agency has ensured consistent, innovative marketing communications for our business in New Zealand, and we look forward to the continuation of the partnership.”

Leigh Terry, Sydney-based ceo of PHD owner Omnicom Media Group Australasia, said: “This result is testament to the longstanding relationship and a great partnership across Australia and NZ that has gone from strength to strength now for over a decade, resulting in trust, great work and business results, with Mercedes-Benz having yet another record year of sales.”

Omnicom Media Group has also been reappointed to the business in Australia (retained by the incumbent, Foundation), Canada, and is newly appointed in South Africa.

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