Spark PR & Activate have brought ANZ’s Dream Big campaign back to the screen in 2016 to embrace the bank’s work with community sports clubs and the development of young Kiwi sporting talent.
“At ANZ, we’re passionate about supporting New Zealanders to achieve – from community to international level,” said ANZ sponsorship & corporate marketing head Sue McGregor.
“By giving cricket players, teams, clubs and fans around New Zealand the chance to dream big – and then to make some of their dreams a reality. We aim to inspire and support them to achieve their goals.”
The video was shot at Suburbs New Lynn Cricket Club with help from several Black Caps, including Martin Guptill, who came up from Suburbs as a junior member.
See more at www.anz.co.nz/dreambig
CREDITS
Client: ANZ
Creative Agency: Spark PR & Activate
Creative team: Mike Harland, Slade Gill, Gemma Parry, Nick Carter
Production Agency: Reload & Smoke
PR Agency: Spark PR & Activate
Director: Vicki Leopold
Producer: Alex Plummer
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